Search engines optimization (SEO)
Search engines optimization is the art of preparing your web pages for optimal ranking through the use of keywords. Getting attention from the search engines is similar to publishing a newspaper. To get a reader's attention, a printed article has to use a catchy title with the first few lines telling the reader what it is all about. The body of the article has to present the information in a meaningful, useful, and well organized fashion. The same concepts apply to search engines. Keyword selection is the most critical step of your website marketing strategy.

Page texts
For optimal ranking, each of your keywords needs to come up at least once in the text of your page, two or three times for your most important keywords. Good places for your most important keywords are the very top, the headline, the first paragraph, and the last paragraph.

Don't get carried away and keep in mind that humans will be reading your web pages. Your texts need to sound as natural as possible to keep your potential customers on your website. If you can not find ways to use certain keywords, they probably should not have been in your keyword list to start with.

META tag keywords
The META tag "keywords" is an invisible portion of each web page. For optimal ranking, it should include the complete list of your keywords in decreasing order of importance, your most important keyword being listed first.

META tag title
The META tag "title" is an invisible portion of each web page. Search engines put a major emphasis on these META tags. For optimal ranking, it should include your most important keywords. The META tag "title" should be no more than 12 words and 80 characters long, including spaces.

META tag description
The META tag "description" is an invisible portion of each web page. Search engines put a high emphasis on these META tags. For optimal ranking, it should include your most important keywords. The META tag "description" should be no more than 24 words and 200 characters long, including spaces.

H1 & H2 HTML tags
The H1 & H2 HTML tags are interpreted as headings by search engines, [i.e. pointing out what is important.] For optimal ranking, your H1 & H2 HTML tags should include your most important keywords.

Outbound text links
Outbound links are what links your website to others. The presence of your keywords in the text of your outbound links will increase your ranking by the search engines. For optimal ranking, your most important keywords should be part of the text of your outbound links.

Pictures names
The presence of your keywords in your pictures file names will increase your ranking by the search engines. For optimal ranking, your most important keywords should be used as picture names.

Pictures alternate texts
The presence of your keywords in your pictures alternate text (displayed when the picture is not available) will increase your ranking by the search engines. For optimal ranking, your most important keywords should be used as picture alternate text.

Web page comments
The presence of your keywords in your web page comments will increase your ranking by the search engines. For optimal ranking, your most important keywords should be used as web page comments.

Web page file names
The presence of your keywords in your web pages file names will increase your ranking by the search engines. For optimal ranking, your most important keywords should be used as file names.

Web page file names
The presence of your keywords in your domain name will increase your ranking by the search engines. For optimal ranking, your most important keywords should be used in your website URL.

Periodic updates
The Internet is a pretty dynamic place with zillions of websites being added and modified every day. These changes constantly modify relative rankings. Search engines are known to drop websites. To maintain optimal ranking, you should consider optimizing and resubmitting your website, about twice a year.

Do NOT Spam
Spamming is abusing the system and the search engines will penalize you BIG time for that. Some may even completely remove your listing. Do not hide white text on top of white background in an attempt to squeeze a few more keywords in. Do not repeat your keywords over and over in your page comments, etc.